ether. Curtis McCullum. Am

I saying your name correctly? Yes, exactly correct. You did a great job there. Oh, good. Excellent. Thank you. I just

have to check. Well, how are you today? I'm doing fantastic on this early

morning here in Southern California. So great. Yeah. Well, thank you so much. I, you

know, I have uh a couple of things to say. You know, this is a change in

seasons. This is the end of summer. I'm in Virginia, so we have a little bit of

a different seasonal changes. What's going on with you right now as far as like seasonal changes? It's also a

quarterly change. Well, but basically we if you're talking just strictly about the weather, since

I'm in Southern California, we don't have a lot of changes, you know? Yeah. Have spring and we have fall and kind of

that's it. I mean, we have a little rain sprinkle here and there, but other than that, but when you're talking about the

seasons of life, you know, things are always changing. Meaning that regardless of where we are on our journey, it's

always learning, growing, expanding, and transforming. And that's kind of where I I I kind of captured my legit mindset

concept is that regardless of where we are, there's always either my dad used

to say he was a he was a preacher. He used to say you're either going into a storm, coming out of a storm, or you

know, one of the two, you know, or or you know, now you have some come. You're either going in or coming out of. So you

just always have to be prepared for whatever regardless of what season you're in at this time.

Yeah. Well, I thought that would be a fun question to ask you and I think um a

lot of folks are thinking about that. Um in terms of uh it's also every every

everywhere right now, at least in the United States, right? We also just went back to school and there's all kinds of

things like that that are uh for a lot of us the same kinds of um es and flows of life. So, I thought about that this

morning and I'm thinking about that today as we're talking. So, thought I'd bring that up. And I'm looking at your

logo, Curtis. Bespoke Human Potential Coaching. So, how do you um how do you

introduce yourself? I introduce myself as a a coach. I

normally help CEOs, entrepreneurs, and and founders actually get rid of the

blind spots, the challenges in their life that's actually preventing them from actually getting the revenue and

having the relationships they actually have. So, I do that by various ways, but

what I do is just help CEOs and entrepreneurs and founders to try to get rid of those blind spots they kind of

been carrying around since childhood usually. and and we have level fast so

that now they can get the income the relationships and have the relationship or the connection with their team that

they all desire. Well, you know, that's um something

interesting you said there about helping CEOs and founders and entrepreneurs. Um,

another question that's been uh weigh think weighing on me a little bit here in the last week or two and I I think

you're a good person to ask is what

a lot of folks might discern between CEOs and entrepreneurs as far as um

mindsets, right? And sometimes we sometimes I feel like I have to explain

if I'm coming from the mindset of an executive as somebody who works for a

brand or an organization or am I an entrepreneur where I'm thinking of myself as the business or I'm thinking

about um the brand more closely as my identity. And I wonder if um do I you

know when I'm asking you coaching help asking you for coaching help do I need

to think about myself differently if I'm in one of those different roles. How do you see that?

M the way I see it is is really and truly how you actually put have the

label. You know we use labels all the time and these labels have different connotations according to the person who

actually saying it. Right? If sometimes because I am I'm a CEO of my company and

I'm also an entrepreneur and I'm also a founder and I'm also a professional salesperson. Is there a difference

between them? Not really. Now the role that I play is still the same role. So

as a coach my job is regardless of how you come is to actually determine what

the best methods to help you move to the next level. So when when it comes to me as a coach, it doesn't matter what label

you come with, I still have a framework that will kind of encompass that. Hence the the name of

my company is Bespoke Human Potential Coaching. Meaning that we're going to customize the approach regardless of who

you are and what your label is and kind of what you do with your company. The question is is that do you have a blind

spot? Do you have a per do you have a point in your life where it's actually preventing you from actually becoming

the best version of yourself? That's kind of what I'm mostly concerned about. Right. And pro and pro probably. Yeah. I

mean, if I if I am concerned about blind spots, I'm thinking to myself and I'm

I'm saying me, Elizabeth, I'm thinking, okay, so this what is a blind spot? A blind spot is something that I, you

know, is close, but I can't can't see it. It's in that section of vision where

I just don't have access to see it. When I'm driving a car, I need to uh make

sure that I know where my blind spots are. So, that's what I think of. What is the blind spot?

Basically, a blind spot in in my my because everybody have blind spots, right? I mean, think about it. All of us

have something in our lives that that we might want to improve. The question is is that now is that thing preventing

you, Elizabeth, from actually getting what you want? Give you an example. Is that

uh everybody might have a little blind spot about money? Me making money. So, so the blind spot would be I'm making

good money and now I want to make more money, but something is stopping me from

actually making the kind of money I want to make. That becomes the blind spot in my situation where you need my help.

Some things that we can live with, you know, hey, it's like um it doesn't stop

me. I feel it. I feel a little uncomfortable in certain situations, but it still doesn't affect me or will

prevent me from actually doing what I want to do. I I love that scenario that

you you mentioned about the car in the sense that we all have blind spots, meaning that is that if the car next to

you is preventing you from actually getting to your exit, that's a problem.

If you are next to you in your blind spot and you're going full speed ahead and it doesn't really bother you because

I'm not going to go to the left. I'm not going to the right. I'm still going down the freeway even though the car is there. It's there. I see it. I sense it.

I know not to move this way, but it's not preventing me. But if my exit is

here, I want to get off. I want to move forward and that car is blocking me,

then there's a problem. Yeah. Right. That's exact. That's great. That actually is a really really good

visualization. So when I'm aware of the vehicle, it could I I also have to

identify if it's something I need to get around or pay attention to or not.

Yeah. Right. Either one. I mean, and that's okay. And that's what I tell people all the time is is that some things we can

live with. Now, the question to you, if you was coming to Mrs. Curtis, you know what? I'm trying to grow my company and

every time I make a decision to grow my company, something happens. I sabotage.

I I I I I'm get I've got cold feet when it comes to rejection. I don't reach out

like I'm supposed to. But now you want to grow, but something now is preventing

you from growing. That's when I come in and we get rid of all of those things that actually prevented you from doing

that. Right. So, what do you think um what do you think having a a background or you

say you you mentioned the word professional salesperson and I have that same type of title on my resume from a

previous career experience and I think that um there's a lot of value in in

sharing that. Now, do you find that that is something that people lean on you for

when you share that with folks who who are looking for growth? Um, do do they

want to hear about your sales experience? Would I want to talk to you about that?

The whole idea of the sales experience is well, that's why I started. You know, if you think about where where I

started, right? I started about 40 years ago. I wanted to be a motivational speaker. I wanted to be a sales trainer.

Uh, and that back then they were they were not coaches. They were like either going to be a motivational speaker like

a less brown or Jim Rome or Dennis Weightley or Brian Tracy or or a sales

trainer like Tom Hopkins or you know and I followed uh people like uh Tony

Robbins. So that's what I started 40 years ago. But I started in sales started in sales and and I wanted to

prove that the information I had was something that people could benefit from and I became number one in my company.

And I did all the things that I wanted to do in sales. But I still stayed in sales. And when it comes to sales, and

this is the thing, Elizabeth, everybody's in sales. If you're running a company, you're in

sales. When you, you know, right before we got on the air, you mentioned some of the things that you offer. Basically,

those are sales. Those are for you to generate revenue. So, one of the

challenges with the word sales with most individuals is that they don't understand sales. Sales is basically and

fundamentally is transference of energy. Meaning like I have something of value

that I want to transfer to you. I want to share with you and I'm so excited

about it. I can't help myself but to share with you. And that energy that we

actually transfer it actually attracts people to us. So when it when people ask

me about sales or you know yeah they are because if they are attracted to me I'm

selling and that's the key to it is that is what

you're doing is it so powerful so magnetic that people want to become a part of it that's what selling is all

about well now is that is yes and is m is that

something that I can like learn how to do or are you na are you a natural role at that.

Oh, no, no, no, no. Basically, I I just I I just launched a new program. It's

called the uh the master of of of sales that uh and then I have a one-day

mindset reset for sales. No, basically sales is a it's a skill basic. And that's the thing

about it is that it's like learning how to actually connect with individuals. That's a skill. That's not something I

just one morning I woke up and wow, I can do this stuff. And what I do with my clients is that we

we start with with what are the blind spots? What is it that's stopping you

from doing what you're doing? And then we release all of that negative energy, that negative emotions in order for you

to become the best version of yourself. Then what we do, we install these new behaviors through through uh the

sciences that I teach. Um, I'm a clinical hypnotherapist. So, basically, we do certain I I actually I create I

help you create custom meditations for you to actually condition a new behavior. I do mental and emotional

release to release any negative emotions that you might be carrying. And I also practice neural linguistic programming

so we can install new behaviors quickly, easily and fast. So, but and at the same

time those things they have to be conditioned meaning you have to practice them. I remember way back when when I

first started in sales Tom Tom Hopkins who was one of my mentors used to say

practice drill rehearse meaning we need to know what to say, how to say it, when

to say it. So when the client comes with something, we can instantly, you know,

handle that objection or now transfer the type of energy that we want to transfer.

Yeah. No, I I like I I think it's helpful to listen to you say, you know,

to hear some of the folks that I've followed or are interested in or as well. And I I it sounds like also you

have some uh um ba some basic things to grasp onto like right away I can um I

heard you say c a custom mindset right so we can talk about ling

linguistics and you have a science behind what you're teaching and then also I can um ask you about something

like your one day mastery. So, I'm thinking about all of the the options

that I would have to ask you about and I don't know where I would start. So, like

if I were to um say, you know, I obviously I'm obviously talking to you because I

am interested in growth and I'm attracted to something about you and

your information and presentation. So, would I need to do like a diagnostic of

myself, for example, before having a meeting with you? What would be maybe some of the questions I would ask myself

about getting ready to think about like these blind spots that you and I might be talking about?

Basically, that's my job is to help Okay, that's my job to help you figure out where you are on your journey.

It'll be almost think about like this a little bit. It'll be almost you you're trying to self diagnose yourself before

you go to the doctor, right? It's like it's like and we and we normally mess it up because we look at

Wikipedia, we look at on the internet, we do a Google searches on something ailment that we think we might have

and the problem and it, you know, it was interesting. My my wife last week, she

was suffering from a cold. We didn't know what it was and and come to find out it was it was like just a u she had

a a sinus infection but all the symptoms were like a scrubbed throat. It was this

and she was she was doing all this research and then when we went to the doctor and the doctor immediately

examined her, she knew exactly what it was. Your job is to come to me and says,

"Hey, I have a desire to change. I have something in my life."

acknowledging the fact that there's something in my life that needs to be changed. My job then is to ask the right

questions so that we can figure out exactly what it is because it could and

that's the whole idea is that and your label for a challenge

may be the same label that someone else is using but how you actually the root

cause of yours is totally different than someone else's. So my job now is to utilize my tools to figure out exactly

what Elizabeth needs so that I can help her on a level that that she's never

experienced in her life. That's the whole idea is is so no, you don't have to know what the problem is. You have to

know, hey, acknowledging, hey, I I I know it's something. My job then is to

go to work to figure out to help you figure out really what it is. So what I call the root cause of of problems. You

might come to me for an issue and what we want to do is get to the root cause of the issue. Uh and that's the

difference in my coaching too. Difference is is that most coaches deal

with a problem cognitively meaning like okay we're going to talk about it. We're going to talk about the new behavior.

We're going to talk every week we're going to says okay how'd you do last week? What are the three things you did last week? How did it start? But then

you keep doing it doing it doing over time it might take root because repetition does actually is one way to

change the behavior while okay of I have a challenge in presentation so

we figure out okay when was the first time you've ever experienced that that feeling that anxiety from from doing

that presentation the first time was when I think it was I was around five or six I got I had to

get up in front of a class and I had this feeling and basically what we do we look at that that incident because

that's the root cause of it and if we can get rid of it or reframe how you saw

that event at age five we can carry those new learnings all the way back to

now I know you were like 25 26 right now so you can carry all those all those learnings all the way back to now

so that so that now you have the learnings that from that that root cause

not the last event at the last event. I don't look at the last event. I look at I try to find out

what the root cause is. Yeah, I know. When you are talking when I when when someone's talking and

thinking about themselves as a speaker, for example, let's say I'm having trouble with my presentation, I uh yeah,

if if you asked me to think about the last time I gave a presentation, I would say, well, I don't know how it went.

have to get the video out. I'm not sure. I would feel stuck. I would feel a little bit frozen. I would feel a little

bit um as if I can't really see that. I can't really see what I'm doing wrong or

right. All I can say is I don't know. Something's off and I need someone to maybe look at it.

Absolutely. And basically, I love what you just said, but there's a feeling.

The feeling is the emotion that we have to release. Once we understand what the

feeling is, usually the behavior can change too. Meaning like there's a feeling that a person has when they when

they when they uh send out an email or they pick up the phone to call a client

or do something, there's a feeling that comes over them, right? Comes in their chest. So now what is

that feeling? So that now we figure out what is the trigger for that feeling.

And if we change if we change the trigger, we can change the feeling or your meaning of it or we can reframe it.

So that now when you get to that point in your presentation, instead of feeling that feeling of anxiety, you can feel a

feeling of excitement like wow the opportunity for me to actually move forward, for me to actually grow my

company, for me to be the best version of myself. So we kind of reframe everything like that.

Yes. What about your um speaking background? What you know now

you've you gave some names of folks that I'm familiar with from books from um

interviews from uh maybe a program that was uh meant to

be like a CD you purchased or something private you watched. And I wonder how the how the speaking world has changed

now cuz I don't really know you know somebody somebody in in your shoes like what is your fa what is your favorite

way to connect with an audience? Do you do things in person? Do you do things online? How do you have a preference?

Basically I I love to connect period meaning

just like right now me and you have this this connection. I love doing that 101 and I love I love I I go on summits all

the time now. I mean I think I have two summits this month or three

basically I appear on summits and and do recordings on summits. So yeah I like to connect ways uh so that uh but my

favorite really is is probably live in front of a crowd. That's when I really

the exchange of energy that I can kind of read the crowd and kind of move with them. But regardless of which uh which

avenue that I'm doing, even like right now, I feel your presence. I feel who you are and I'm connecting with you on a

different level. So either way is is good. Yes. Right. Yeah. I know. The one oneonone is

is diff is so different. And then you have a role too when you're speaking to a group. And you said your father was a

pastor. Yes, he was. Yes. Okay. So you have uh uh um something

drew you to speaking or a love of speaking is just part of how what you

were born into. So were you a speaker as a child?

No. No. Because and that was one of my blind spots that I had to get rid of.

Um my father was a great orator. I mean absolutely fantastic or but he was a a

person who uh I didn't I felt like when I was growing up that he didn't allow me to

become who I wanted to become and I was always cautious about speaking about

what I said because he used to be he he was the type of guy that would would correct you for everything. So, it's

like I'm not gonna say anything. And I really didn't find my speaking voice until I was older. uh that uh that that

I really kind of took off and kind of then I had to go back and um get rid of

some of those old beliefs around my father's even though he did the best he

could with what he had with the resources he had still sometimes when

parents do the best that they have with what the resources that they have still can give you complexes syndromes and

limiting beliefs that you carry forward and I was carrying that for a long time. U and I'm finally now finding my voice

of who I am and what I do. Um and I was a pastor for few years

about I got about 10 years ago. So yeah, it's in there. But at the same time,

regardless of that, I still had some blind spots, some limiting beliefs, some negative emotions around my father that

I had to get rid of in order for me to now shine and become the best person of myself.

Wow. Yeah. I don't I don't know if I was expecting that answer. And and it was a

funny question to ask you if you were a speaker as a child. And I know that sounded so in bizarre, but I do I think

of people who grow up with folks who are either in u uh

for in forward-f facing roles. Uh yeah, sometimes you do find yourself

as a youngster emulating. So that's why I wondered. But well, that's fascinating. I don't uh let me check the

time really quick and see what I have a couple minutes left. So, I I do want to

see if um you know, maybe I should ask you too um what what got you into

thinking about coaching as opposed and and from

speaking? Did you actually um want to start speaking? You said you wanted to be a speaker and that's the world you

came from. And then is that synonymous with your coaching or how did that take

shape? Well, basically the way it took shape is that you can call the stir I I started with was about 40 years ago,

that's what I wanted to be. I wanted to become a motivational speaker. I wanted to become a sales trainer and all those

things. And just like most of us, life got in the way. And it took me 40 years

to get here. So I talk I mean I talk about in a in a biblical way is like you know the the 40-year journey that the

you know the children of Israel went through through the desert and all this the ups and the downs and stuff. And so

about 6 years ago um I was in a position to retire from financial services. I was

a certified financial planner um and I worked in the financial services world since I started in sales as a manager as

a as a trainer and as a coach in financial services and as a professional salesperson. And about six years ago I

decided me and my wife decided hey we're in a position why don't you do what you've always loved doing and that's

coaching. And that's kind of how I got back to where I am now. But it was a long journey. I don't suggest I don't

suggest that people should take that long to find passion and their dream. I think they can do my life faster and quicker and

easier than I the route that I took.

Well, so but now you know that's that's helpful though as well, you know, to to to be able to listen to you and you uh

and your experience. That's definitely comforting. Do you get that a lot?

Well, yeah. You know, it's and that's the whole idea is showing individuals authentically

that even though I'm here, that doesn't mean I have it all together, right? It

means that I'm still in the process of what I call my legit mindset. I'm still

learning. I'm still growing. I'm still expanding. I'm still, you know, transforming as an individual. So, and

that process never stops. a little bit. That's what time sometimes people think is that wow, I've made it. Well, no. The

the universe itself is still expanding. Everything is always growing and always expanding. And so, I think we are

individuals of expansion. So, we have to once we reach one plateau, we need to

get ready because now we're going to have new learnings. We're going to have new transformations and new new ways of

becoming better than what we were yesterday. Well, that that sounds that sounds nice,

too. I like that, too. Yeah. I mean, and and to hear those words, I um

feel like, you know, sometimes we do feel like well, at some point, you know, I'm

supposed to uh slow down or, you know, at some point growth is um you know, too

you can get too big for your britches. So I love what you just said that. Think

about it. That's something that we were taught when we were younger, you know, we're too big for our vision.

And that's kind of a in a way maybe not in this in this situation, but it could have been a limiting belief

that wow, I can't continue to grow because I get too big and I get, you know, my, you know, we have you had to

have a big head. You know, it's like those types of things. Those little things that we experienced when we were

younger, it still carries with us. And these messages that we tell ourselves sometimes limit us from actually

becoming bigger than what because I I serve I mean I'm I'm I'm I'm a believing

God. That's the the term or the the the label I use for the universe is God is

that I believe that God is always expanding and he wants us to be the best version of ourselves or she whatever you

want to call it but they want to be the best version of ourselves and so sometimes we limit ourselves even by the

language and that's part of new programming linguistic is the language what are we saying to ourselves to

actually prevent us from becoming the best version of ourselves yes I I Um, thank you for that. What

What is the best way to get in touch with you when I want to learn about you?

I know I can find you on LinkedIn and I also um I know I'm sure I can connect

with you through like messaging, but what would be like the easiest way? Basically, that is one of the easiest

ways. LinkedIn is because I'm always on LinkedIn. I'm also on I'm on all social

media platforms. Um, and I also have a website. You can either go to curtism.com or uh bespoke human

potential coaching. One of those two. That's my website. You can link with me there also. So, yeah, there's those

those are the ways, but usually either one uh we can definitely uh you can get

in touch with me on any of any of those platforms. Okay, good. So, um great. and

curtism.com and also uh that will be available for

people to look at in the show notes or in the magazine article or in the email

for the subscribers and you know I actually will send those resources to you so we can look out for those. I

think I have taken up um all of your time and so yeah I have to let you go

and get on with your day. I want to um say thank you and curtismolum.com or

LinkedIn and actually um is there anything I else I can list

for you that I can um put in like the newsletter for example that you'd like people to know about?

Well, basically, as I said before, I'm I'm I'm launching the new program and I'll send you the links to to that

program. Um, we're just finishing it up right as we speak, though. I don't know when it's going to be aired, but by the

time this is aired, it should be definitely up and running. It's called the uh the legit mindset one day sales

reset. And what it is is specifically for people that are entrepreneurs and

professional salespeople and CEOs that sharing with them how to actually move

their life and get rid of the blind spots and actually increase their revenues uh through that particular

program that we just started to launch right now. We and I'll send I'll have B

to send you that information also. Okay. Well, that that's that sounds really exciting. am fascinated to check

that out. Okay. Well, thank you. Well, I Curtis, thank you so much for coming today and I I hope we will catch up

again soon and maybe come back if you can. Absolutely. Thank you, Elizabeth, for having me this morning. I appreciate

you. I appreciate your platform and definitely let's let's keep it going. Let's keep the conversation going and

see how we can help and support each other and what we do. Yes. Thank you. Okay, awesome.